Social Media Ads Training

Social Media Ads Training

Our Social Media Ads training will guide you to the latest best practices in Social Media Marketing, equip you with competitive insights to stay ahead and make the most of the social media platforms to increase sales and revenue. The program covers the best practices in social media marketing that will help you grow your business online or help you make a career in this field. Offered in online mode on one-on-one basis and in group batches, this program is specifically tailored for those who are aspiring to have a strong base of knowledge and applied practices in social media marketing. Our program is an opportunity to gain the knowledge and necessary skills in order to launch and run social media campaigns using the latest social media marketing activities. Contact us for a customized training program that meets your requirements.

Topics
MODULE 1
Digital Marketing Strategy (Duration-1 hour)
• Create social media accounts & marketing strategy
• Creating social media marketing plan
• Budget planning for monthly, quarterly and yearly plan
• Content calendar strategy and implementation
• Make good use of professional templates and tools to write proposals and plans

MODULE 2
Content Marketing (Duration-1 hour)
• Content Marketing strategy
• SEO Content Marketing Concept
• Content creation tools
• Posting strategy
• Content Scheduling
• Frequency and types of posts
• Community management and digital communication
• Create designs and posts without design or Photoshop skills using online design editors
• Social Media Calendar Templates

MODULE 3
Facebook for Business (Duration-3 hours)
• Facebook Pages – The essentials
• Page Moderation
• Facebook Content Types & Best Practices
• Optimize the page and its content for the search ranking
• Connect the Facebook Page to Instagram & WhatsApp Business
• Facebook Hashtags best practices
• Creator Studio & Latest Updates
• Facebook & Instagram Scheduling
• Insights & Analytics

Facebook Business Manager
• Facebook for Business – Importance of Business Manager
• Setting up Business Manager
• Understanding the dashboard
• Facebook for Business vs. Regular Ads Manager
• Adding the pages & Creating Ad Accounts
• Managing the Business roles
• Connecting Facebook with the Website – Facebook Pixel
• Payment setup
• Creating Catalogs & Shops


Facebook Ads – Advanced targeting
• Facebook ads objectives
• Understanding how ads work
• Ad campaigns and Ad sets’ structure
• Optimize the target audience to reach the right people
• Facebook Bidding types
• Setting up Conversions
• Monitor the performance of a promotion – Beginner to Advanced
• Performance & Analytics Metrics
• Remarketing on Facebook – custom audiences & look-alikes
• Target your own database, emails, or phone numbers on Facebook
• Target the website visitors on Facebook and the people who engaged with your pages.

MODULE 4
Instagram for Business (Duration-2 hours)
• Build a professional Instagram profile
• Instagram content best practices
• Grow your account without buying fake likes
• Stories & highlights for business
• Cross-promoting the content & repurposing
• Instagram verification
• Instagram Hashtags best practices
• Reels & guides best practices
• IGTV – Best practices
• Instagram Analytics & Metrics
• Create effective Instagram campaigns and success stories
• Instagram Tools (creating videos, designs, and stories)

MODULE 5
LinkedIn Marketing (Duration-2 hours)
LinkedIn Personal Profile Optimization
• LinkedIn personal account vs. LinkedIn company pages
• Build an impactful LinkedIn profile
• Optimize your LinkedIn profile for search engines

LinkedIn Business Pages
• Create a professional LinkedIn company page
• LinkedIn content strategy & best practices
• Optimize the content for SEO
• Tips & Tools including the best time to post online and analytics
• Top LinkedIn mistakes to avoid
• B2B & B2C Marketing Strategies on LinkedIn
• LinkedIn advertising – Create effective ads to generate leads and conversions
• LinkedIn Ad targeting details (target by job title, company, education …)
• Personalized ad messages on LinkedIn
• Improve business exposure in LinkedIn to increase revenue potential for business

MODULE 6
Branding your Channel on YouTube (Duration-2 hours)
• Creating Your Own YouTube Channel
• An introduction to YouTube policies & guidelines
• How to optimize YouTube channels and videos for search engines
• How to run YouTube monetization and earn money
• Engage users by adding different elements to the video (Cards, End-Screens, etc.)
• Divide YouTube videos into chapters
• Marketing & Ads to get more views
• Advanced tips and tricks to improve your YouTube Channel
• B2B & B2C Marketing Strategies on YouTube
• Highlights on creating effective YouTube ads from Google Ads
• Improve business exposure on YouTube

MODULE 7
Twitter & Tik Tok for Business (Duration-2 hours)
Twitter
• Twitter Marketing growth strategy
• Content strategy, frequency and types
• Twitter Hashtags, trends & tools to find the best hashtags.
• Twitter Marketing & Ads to get followers, retweets, generate leads, boost clicks, and drive sales.
• Ad pricing and best practices
• Targeting details
• Linking Twitter to the website


Tik Tok
• Branding Your Tik Tok Profile for Business
• Creating A Hashtag Challenge
• How Businesses Use Tik Tok
• Best Tik Tok marketing strategies to increase followers
• Tik Tok Marketing Do’s and Don’ts

MODULE 8

(Duration-3 hours)
E-Commerce | Building your online store
E-Commerce Strategy and Structure
• E-Commerce Building Blocks
• The basic elements of an E-commerce business
• Setting goals & creating a business plan
• Choosing a revenue model
• Domain names, site structures, and top-level pages.
• Covering navigation tools, product pages, shopping carts, and checkout process.
• How to add good quality content and responsive site design
• How to engage users, drive site traffic, and build your business
• Software options & solutions
• Creating an engaging User Experience
• E-Commerce Analytics
• Supporting your E-Commerce Business – Marketing the website


Building your Online Store on Shopify
• Understand the Shopify eCommerce platform
• Set up a beautiful and successful Shopify website easily
• Link Shopify to domain name
• Create pages and sections
• Setup collections and add your products and their variants (color, size, etc.)
• Write effective SEO content
• Add additional features through the Shopify app marketplace
• How to integrate with payment gateways
• Integrate the website with email marketing tools for automated email campaigns
• Create marketing campaigns directly from Shopify
• Shopify reports and analytics for ongoing optimization

Ads Training Checklist:

Instagram Ads training.
LinkedIn Ads training.
Facebook Ads training.
Twitter Ads training.
Tik Tok Ads training.