/** * Crator functions and definitions * * @link https://developer.wordpress.org/themes/basics/theme-functions/ * * @package Crator */ if ( ! function_exists( 'crator_setup' ) ) : /** * Sets up theme defaults and registers support for various WordPress features. * * Note that this function is hooked into the after_setup_theme hook, which * runs before the init hook. The init hook is too late for some features, such * as indicating support for post thumbnails. */ function crator_setup() { /* * Make theme available for translation. * Translations can be filed in the /languages/ directory. * If you're building a theme based on crator, use a find and replace * to change 'crator' to the name of your theme in all the template files. */ load_theme_textdomain( 'crator', get_template_directory() . '/languages' ); // Add default posts and comments RSS feed links to head. add_theme_support( 'automatic-feed-links' ); /* * Let WordPress manage the document title. * By adding theme support, we declare that this theme does not use a * hard-coded tag in the document head, and expect WordPress to * provide it for us. */ add_theme_support( 'title-tag' ); /* * Enable support for Post Thumbnails on posts and pages. * * @link https://developer.wordpress.org/themes/functionality/featured-images-post-thumbnails/ */ add_theme_support( 'post-thumbnails' ); // This theme uses wp_nav_menu() in one location. register_nav_menus( array( 'primary-menu' => esc_html__( 'Primary', 'crator' ), ) ); /* * Switch default core markup for search form, comment form, and comments * to output valid HTML5. */ add_theme_support( 'html5', array( 'search-form', 'comment-form', 'comment-list', 'gallery', 'caption', ) ); // Set up the WordPress core custom background feature. add_theme_support( 'custom-background', apply_filters( 'crator_custom_background_args', array( 'default-color' => 'ffffff', 'default-image' => '', ) ) ); // Add theme support for selective refresh for widgets. add_theme_support( 'customize-selective-refresh-widgets' ); /** * Add support for core custom logo. * * @link https://codex.wordpress.org/Theme_Logo */ add_theme_support( 'custom-logo', array( 'height' => 250, 'width' => 250, 'flex-width' => true, 'flex-height' => true, ) ); // Add new timage sizes. add_image_size( 'crator-800x600', 800, 600, true ); add_image_size( 'crator-600x600', 600, 600, true ); add_image_size( 'crator-600x645', 600, 645, true ); add_image_size( 'crator-500x500', 500, 500, true ); } endif; add_action( 'after_setup_theme', 'crator_setup' ); /* * Prefdefine Global variable */ global $crator_globals; $crator_globals = array( 'theme_options_slug' => 'crator-options', 'theme_options_name' => 'crator_options', ); /** * Set the content width in pixels, based on the theme's design and stylesheet. * * Priority 0 to make it available to lower priority callbacks. * * @global int $content_width */ function crator_content_width() { // This variable is intended to be overruled from themes. // Open WPCS issue: {@link https://github.com/WordPress-Coding-Standards/WordPress-Coding-Standards/issues/1043}. // phpcs:ignore WordPress.NamingConventions.PrefixAllGlobals.NonPrefixedVariableFound $GLOBALS['content_width'] = apply_filters( 'crator_content_width', 640 ); } add_action( 'after_setup_theme', 'crator_content_width', 0 ); if ( ! function_exists( 'crator_scripts' ) ) { /** * Enqueue scripts and styles. */ function crator_scripts() { $theme_data = wp_get_theme(); if ( is_child_theme() && is_object( $theme_data->parent() ) ) { $theme_data = wp_get_theme( $theme_data->parent()->template ); } $version = $theme_data->get( 'Version' ); wp_enqueue_style( 'bootstrap', get_template_directory_uri() . '/assets/css/bootstrap.min.css', array(), '4.0.0' ); wp_enqueue_style( 'owl-carousel', get_template_directory_uri() . '/assets/css/owl.carousel.min.css', array(), '2.3.4' ); wp_enqueue_style( 'fontawesome-shims', get_template_directory_uri() . '/assets/fonts/css/v4-shims.min.css', array(), '5.11.2' ); wp_enqueue_style( 'fontawesome', get_template_directory_uri() . '/assets/fonts/css/all.min.css', array( 'fontawesome-shims' ), '5.11.2' ); wp_enqueue_style( 'flaticon', get_template_directory_uri() . '/assets/fonts/flaticon/flaticon.css', array(), $version ); wp_enqueue_style( 'magnific-popup', get_template_directory_uri() . '/assets/css/magnific-popup.css', array(), '1.1.0' ); wp_enqueue_style( 'slicknav', get_template_directory_uri() . '/assets/css/slicknav.min.css', array(), '1.0.10' ); if ( ! class_exists( 'Redux' ) ) { wp_enqueue_style( 'google-fonts', 'https://fonts.googleapis.com/css?family=Jost:100,200,300,400,500,600,700,800,900,100italic,200italic,300italic,400italic,500italic,600italic,700italic,800italic,900italic%7CPoppins:100,200,300,400,500,600,700,800,900,100italic,200italic,300italic,400italic,500italic,600italic,700italic,800italic,900italic&display=swap', array(), null ); } wp_enqueue_style( 'crator-style', get_stylesheet_uri(), array( 'bootstrap' ) ); wp_enqueue_style( 'crator-theme-style', get_template_directory_uri() . '/assets/css/theme.css', array(), $version ); wp_register_style( 'crator-responsive-style', get_template_directory_uri() . '/assets/css/responsive.css', array(), $version ); $upload = wp_upload_dir(); $color_customize_css = $upload['baseurl'] . '/crator-color-customizer/color-customize.css'; $color_customize_css_path = $upload['basedir'] . '/crator-color-customizer/color-customize.css'; if ( file_exists( $color_customize_css_path ) && class_exists( 'Redux' ) ) { $color_customize_css_ver = date( 'ymd-Gis', filemtime( $color_customize_css_path ) ); wp_register_style( 'crator-color-customizer', $color_customize_css, array( 'crator-style' ), $color_customize_css_ver ); } else { wp_register_style( 'crator-color-customizer', get_template_directory_uri() . '/assets/css/color-customize.css', array( 'crator-style' ), $version ); } wp_enqueue_script( 'bootstrap', get_template_directory_uri() . '/assets/js/bootstrap.min.js', array( 'jquery' ), '4.0.0', true ); wp_enqueue_script( 'popper', get_template_directory_uri() . '/assets/js/popper.min.js', array( 'jquery' ), $version, true ); wp_enqueue_script( 'owl-carousel', get_template_directory_uri() . '/assets/js/owl.carousel.min.js', array( 'jquery' ), '2.3.4', true ); wp_enqueue_script( 'magnific-popup', get_template_directory_uri() . '/assets/js/magnific-popup.js', array( 'jquery' ), '1.1.0', true ); wp_enqueue_script( 'slicknav', get_template_directory_uri() . '/assets/js/slicknav.min.js', array( 'jquery' ), '1.0.10' ); wp_enqueue_script( 'crator-skip-link-focus-fix', get_template_directory_uri() . '/assets/js/skip-link-focus-fix.js', array(), $version, true ); wp_enqueue_script( 'crator-custom', get_template_directory_uri() . '/assets/js/custom.js', array( 'jquery' ), $version, true ); if ( is_singular() && comments_open() && get_option( 'thread_comments' ) ) { wp_enqueue_script( 'comment-reply' ); } } } add_action( 'wp_enqueue_scripts', 'crator_scripts' ); if ( ! function_exists( 'crator_enqueue_scripts_admin' ) ) { /** * Enqueue scripts and styles for backend. * * @since 1.0.0 */ function crator_enqueue_scripts_admin( $hook ) { $theme_data = wp_get_theme(); if ( is_child_theme() && is_object( $theme_data->parent() ) ) { $theme_data = wp_get_theme( $theme_data->parent()->template ); } $version = $theme_data->get( 'Version' ); wp_enqueue_style( 'fontawesome-shims', get_template_directory_uri() . '/assets/fonts/css/v4-shims.min.css', array(), '4.0.0' ); wp_enqueue_style( 'fontawesome', get_template_directory_uri() . '/assets/fonts/css/all.min.css', array( 'fontawesome-shims' ), '4.0.0' ); wp_enqueue_style( 'flaticon', get_template_directory_uri() . '/assets/fonts/flaticon/flaticon.css', array(), $version ); wp_enqueue_style( 'crator-admin', get_template_directory_uri() . '/assets/css/admin.css', array(), $version ); } } add_action( 'admin_enqueue_scripts', 'crator_enqueue_scripts_admin' ); /** * Enqueue scripts and styles in the bottom. */ if ( ! function_exists( 'crator_enqueue_color_customize_in_footer' ) ) { /** * Function to add color customizer in footer. * * @since 1.0.0 */ function crator_enqueue_color_customize_in_footer() { if ( wp_style_is( 'crator-responsive-style', 'registered' ) ) { wp_enqueue_style( 'crator-responsive-style' ); } if ( wp_style_is( 'crator-color-customizer', 'registered' ) ) { wp_enqueue_style( 'crator-color-customizer' ); } } } add_action( 'get_footer', 'crator_enqueue_color_customize_in_footer' ); /** * Custom template tags for this theme. */ require get_template_directory() . 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transform:rotate(45deg); -moz-transform:rotate(45deg); -webkit-transform:rotate(45deg); left:-25px !important; -webkit-box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); -moz-box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); } .envato-kit-66-featured-slider .elementor-slides .slick-prev:before{ display:block; margin-top:0px; margin-left:0px; transform:rotate(-45deg); -moz-transform:rotate(-45deg); -webkit-transform:rotate(-45deg); } .envato-kit-66-featured-slider .elementor-slides .slick-next{ width:50px; height:50px; background-color:#ffffff !important; transform:rotate(45deg); -moz-transform:rotate(45deg); -webkit-transform:rotate(45deg); right:-25px !important; -webkit-box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); -moz-box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); } .envato-kit-66-featured-slider .elementor-slides .slick-next:before{ display:block; margin-top:-5px; margin-right:-5px; transform:rotate(-45deg); -moz-transform:rotate(-45deg); -webkit-transform:rotate(-45deg); } .envato-kit-66-orangetext{ color:#f4511e; } .envato-kit-66-countdown .elementor-countdown-label{ display:inline-block !important; border:2px solid rgba(255,255,255,0.2); padding:9px 20px; } /** End Block Kit CSS: 69-3-4f8cfb8a1a68ec007f2be7a02bdeadd9 **/ /** Start Block Kit CSS: 135-3-c665d4805631b9a8bf464e65129b2f58 **/ .envato-block__preview{overflow: visible;} /** End Block Kit CSS: 135-3-c665d4805631b9a8bf464e65129b2f58 **/ /** Start Block Kit CSS: 144-3-3a7d335f39a8579c20cdf02f8d462582 **/ .envato-block__preview{overflow: visible;} /* Envato Kit 141 Custom Styles - Applied to the element under Advanced */ .elementor-headline-animation-type-drop-in .elementor-headline-dynamic-wrapper{ text-align: center; } .envato-kit-141-top-0 h1, .envato-kit-141-top-0 h2, .envato-kit-141-top-0 h3, .envato-kit-141-top-0 h4, .envato-kit-141-top-0 h5, .envato-kit-141-top-0 h6, .envato-kit-141-top-0 p { 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class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ba7b544 cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="7ba7b544" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/e-commerce-writing/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">E-Commerce writing</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-223df7c cd-bg-color-transparent" data-id="223df7c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-766e47cb elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="766e47cb" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/e-commerce-writing/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4a28aa1e elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="4a28aa1e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-420fcb00 cd-bg-color-transparent" data-id="420fcb00" data-element_type="column"> <div class="elementor-widget-wrap 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elementor-widget elementor-widget-icon" data-id="6a3185f5" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/blog-writing/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-58d58a88 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="58d58a88" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38aed8a1 cd-bg-color-transparent" data-id="38aed8a1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2dfa56cd elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="2dfa56cd" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/seo-content-writing/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">SEO Content writing</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2854d1e5 cd-bg-color-transparent" data-id="2854d1e5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cca966b elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="cca966b" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/seo-content-writing/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-71c791ef elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="71c791ef" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43cab2c5 cd-bg-color-transparent" data-id="43cab2c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-54d8c72c elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="54d8c72c" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/website-content-writing/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Website content writing</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-197fae6c cd-bg-color-transparent" data-id="197fae6c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1608be3b elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="1608be3b" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/website-content-writing/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f96a967 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="f96a967" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f262447 cd-bg-color-transparent" data-id="f262447" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d2f40a3 elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="7d2f40a3" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/translation-services/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Translation services</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6dffc448 cd-bg-color-transparent" data-id="6dffc448" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f8b5861 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="4f8b5861" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/translation-services/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-26998748 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="26998748" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e1ba31e cd-bg-color-transparent" data-id="6e1ba31e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/tone-of-voice-2/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-25f9f7b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="25f9f7b4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32d2fa50 cd-bg-color-transparent" data-id="32d2fa50" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-367501ad elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="367501ad" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/press-release-writing/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Press release writing</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4810df54 cd-bg-color-transparent" data-id="4810df54" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-18e8aae4 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="18e8aae4" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/press-release-writing/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-412bc293 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="412bc293" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ec729ae cd-bg-color-transparent" data-id="6ec729ae" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-167f57e8 elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="167f57e8" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/newspaper-article-writing/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Newspaper article writing</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff54638 cd-bg-color-transparent" data-id="ff54638" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-304d58fe elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="304d58fe" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/newspaper-article-writing/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-55d85d82 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="55d85d82" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1112892b cd-bg-color-transparent" data-id="1112892b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-78e5cc6b elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="78e5cc6b" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/global-content-writing/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Global content writing</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43ed805 cd-bg-color-transparent" data-id="43ed805" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1afb2e44 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="1afb2e44" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/global-content-writing/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-69e3d7ea elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="69e3d7ea" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73c7a781 cd-bg-color-transparent" data-id="73c7a781" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3bf723d7 elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="3bf723d7" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/arabic-copywriting/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Arabic copywriting</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73fc2a52 cd-bg-color-transparent" data-id="73fc2a52" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7dbc14cb elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="7dbc14cb" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/arabic-copywriting/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-368fd3f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="368fd3f8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7687a9a5 cd-bg-color-transparent" data-id="7687a9a5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-24290f75 elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="24290f75" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/editing-proofreading/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Editing & Proofreading </span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-596edde4 cd-bg-color-transparent" data-id="596edde4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-69251d4e elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="69251d4e" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/editing-proofreading/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-775546bc elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="775546bc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-47e1e56a cd-bg-color-transparent" data-id="47e1e56a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-74c98fa elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="74c98fa" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/company-profile-writing/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Company Profile writing</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3837c5cd cd-bg-color-transparent" data-id="3837c5cd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2b175a36 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="2b175a36" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/company-profile-writing/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-59227000 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="59227000" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4014fc8b cd-bg-color-transparent" data-id="4014fc8b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5b4cac15 elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="5b4cac15" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/content-writing-training/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Content writing training</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ea81d6d cd-bg-color-transparent" data-id="5ea81d6d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c4050bf elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="c4050bf" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/content-writing-training/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c23cf58 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="c23cf58" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68199ff5 cd-bg-color-transparent" data-id="68199ff5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-602bf023 elementor-align-left cd-bg-color-transparent elementor-widget elementor-widget-button" data-id="602bf023" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="cd-color-transparent elementor-button-link elementor-button elementor-size-sm" href="https://contentspecialist.net/sectors/" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Sectors</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b1488af cd-bg-color-transparent" data-id="2b1488af" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5ad183b1 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon" data-id="5ad183b1" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pop" href="https://contentspecialist.net/sectors/"> <i aria-hidden="true" class="flaticon flaticon-right-arrow"></i> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3a96b8ad cd-bg-color-transparent" data-id="3a96b8ad" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c0560a0 elementor-widget elementor-widget-image" data-id="2c0560a0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img src="https://contentspecialist.net/wp-content/webp-express/webp-images/uploads/2022/04/fingers-note-report-journalist-filling.jpg.webp" title="Man hand with pen writing on notebook." alt="Man hand with pen writing on notebook." /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-271f134e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="271f134e" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-55cd7289 cd-bg-color-transparent" data-id="55cd7289" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6ead9b2b cd-bg-color-transparent" data-id="6ead9b2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4b15f1de elementor-widget elementor-widget-heading" data-id="4b15f1de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Tone of Voice</h1> </div> </div> <div class="elementor-element elementor-element-55149be4 elementor-widget elementor-widget-text-editor" data-id="55149be4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Get heard far & wide, by your target audience with the right tone of voice that brings across the point in a crisp, comprehensible way. Develop your tone of voice to speak the right words and strengthen your brand’s identity.</p><p>The tone of voice in your content writing is analogous to colors, fonts, and logos in the branding of a product. It gives a voice to your content, lends that voice a certain character, and according to the character of your content’s voice, your audience gets an idea about your brand or your own identity. Consistent verbal branding is as important as your visual branding, across all platforms and aspects of communication you choose. As it is such an important feature of your brand’s content, it becomes increasingly noticeable when they don’t work the way they were supposed to, or just fall flat against its competitors, in the ocean of similar content, all trying to find their voice. The process of developing a tone of voice for your business content involves a process that requires thought, planning, and vision. </p><p>Our writers at Content Specialist have their way with words! They will help you create a unique identity for your business that is sure to stand out and get noticed. The tone of voice for your business content will be based on many minute details, and will reflect your unique identity, and also engage audiences with its appeal. Our work does not end with finding your perfect tone of voice. We will stick around to see how your content is doing, oversee its applications, analytics, and insights, and also make necessary changes if we detect lower activity than we originally anticipated. Our copywriters, linguists, and trainers will oversee your content’s performance with key stakeholders, customers, and the general audience. This will ensure that your entire team of workers is fluent in the new tone of voice in which your brand speaks.</p><p>Content Specialist is a place where we are adept at manifesting our creativity and ideas through words. Every member of our content writing agency can inspire and lead robust conversations to get to know you, your business, how it works, and what it works for.</p><p>Our skilled content writers and trainers specialize in helping the whole team get accustomed to your tone of voice and its character with a new lease of life, through your communications. The content writers will not only explain to you the tone of your content’s voice, but also exemplify how to implement it best. The last step would be to show the result of capable content writing with a strong tone of voice, acquainting you of guidelines to follow, and set up your tone of voice as a part of the everyday activities.</p><p>Whichever industry you belong to, we will help you search for just the right words and provide the best content writing services that will connect you with the right people, at the right time.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-35b05369 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="35b05369" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e764414 cd-bg-color-transparent" data-id="5e764414" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7efbdc2d cd-bg-color-transparent" data-id="7efbdc2d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-20609df6 elementor-widget elementor-widget-image" data-id="20609df6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="1024" height="853" src="https://contentspecialist.net/wp-content/webp-express/webp-images/uploads/2022/04/E-commerce-writing-1024x853.jpg.webp" class="attachment-large size-large" alt="" loading="lazy" srcset="https://contentspecialist.net/wp-content/webp-express/webp-images/uploads/2022/04/E-commerce-writing-1024x853.jpg.webp 1024w, https://contentspecialist.net/wp-content/webp-express/webp-images/uploads/2022/04/E-commerce-writing-300x250.jpg.webp 300w, https://contentspecialist.net/wp-content/webp-express/webp-images/uploads/2022/04/E-commerce-writing-768x640.jpg.webp 768w, https://contentspecialist.net/wp-content/webp-express/webp-images/uploads/2022/04/E-commerce-writing-600x500.jpg.webp 600w, https://contentspecialist.net/wp-content/webp-express/webp-images/uploads/2022/04/E-commerce-writing.jpg.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7ed304 cd-bg-color-transparent" data-id="e7ed304" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-68d8742b elementor-widget elementor-widget-heading" data-id="68d8742b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default">Tone of Voice Checklist:</h6> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-692b7d3b elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="692b7d3b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54ac0e6e cd-bg-color-transparent" data-id="54ac0e6e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4d7c7751 elementor-view-default elementor-widget elementor-widget-icon" data-id="4d7c7751" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fas fa-check-circle"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7918a60b cd-bg-color-transparent" data-id="7918a60b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-13e2cd58 elementor-widget elementor-widget-heading" data-id="13e2cd58" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">In-depth overview of business.</h5> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5b20e8a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="5b20e8a7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b0ecb cd-bg-color-transparent" data-id="2b0ecb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3e741392 elementor-view-default elementor-widget elementor-widget-icon" data-id="3e741392" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fas fa-check-circle"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6cf69551 cd-bg-color-transparent" data-id="6cf69551" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5b688df6 elementor-widget elementor-widget-heading" data-id="5b688df6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default"> Creation of distinctive verbal identity.</h5> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7ba2ac09 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="7ba2ac09" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8141588 cd-bg-color-transparent" data-id="8141588" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ee179af elementor-view-default elementor-widget elementor-widget-icon" data-id="7ee179af" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fas fa-check-circle"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-175aa0ba cd-bg-color-transparent" data-id="175aa0ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2f9f3961 elementor-widget elementor-widget-heading" data-id="2f9f3961" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default"> Developing new tone of voice.</h5> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-66751a79 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="66751a79" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9feb24 cd-bg-color-transparent" data-id="f9feb24" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3517b27a elementor-view-default elementor-widget elementor-widget-icon" data-id="3517b27a" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fas fa-check-circle"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b07a645 cd-bg-color-transparent" data-id="b07a645" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7232efcb elementor-widget elementor-widget-heading" data-id="7232efcb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default"> Training for the new tone of voice.</h5> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-44d223f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="44d223f5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-676a3784 cd-bg-color-transparent" data-id="676a3784" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-745f76a elementor-view-default elementor-widget elementor-widget-icon" data-id="745f76a" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fas fa-check-circle"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c0fa6f1 cd-bg-color-transparent" data-id="4c0fa6f1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3550501e elementor-widget elementor-widget-heading" data-id="3550501e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default"> Ensuring a stronger brand identity.</h5> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1f650a69 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default cd-bg-color-transparent" data-id="1f650a69" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1847b580 cd-bg-color-transparent" data-id="1847b580" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4d435ae elementor-section-boxed 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