PR Strategy

Public Relations Consultancy

When it comes to public relations, the term media relates to different channels a brand might use to attract new customers- Earned Media, Owned Media, and Paid media are the three pillars for end-to-end PR management.

Our PR services include

Content Specialist earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations – ultimately building your brand and reputation by increasing awareness, trust, and consideration among target consumers and industry contacts. Our PR consultancy services include

  • Strategy building
  • Content creation
  • Media relations
  • Content dissemination

Strategy Building

At Content Specialist, we pride ourselves on drilling-down to what our clients wish to achieve. Once we understand client requirements we then develop a strategic framework to ensure success and the best possible return on investment. We undertake extensive research to understand your competitor landscape and your target market. This level of intelligence and insight helps us to create a stronger and more effective campaign with better returns.

Content Creation 

There are reasons why ‘Content is king’. Our expert writers excel at creating newsworthy and shareworthy content for news releases, interviews, media pitches, opinion pieces, media comments, speeches, advertorials, websites, blogs, videos, social media and much more. We ensure audiences benefit from content useful to them, boosting our clients’ brand in their eyes.

Media Relations

Our media relations team has built relationships with the regional, national and international press over years. Be it print, digital, radio or TV, we secure top-tier coverage and positions for our clients. We go out of our way to make your brand visible in the right places that are unique to your requirement and industry.

Content Dissemination

 If content is king, distribution is queen. We can help you bring your content to the attention of your target group through our extensive media network. There are so many channels where you could be telling your story, it’s hard to know where to put your resources. We can help you identify who your ideal audience is and where you can find them.

That might mean sharing a press release or sophisticated audience targeting and promotion on social media. It might mean honing your email marketing for greater results or fostering one-on-one work relationships with journalists and influencers. Regardless of what channel you’re using, it definitely means listening to and interacting with people, not just talking. We can help you get out there, connect with people, and engage them in meaningful conversations.

Public Relations Checklist:

Earned media
Owned media
Paid media
Media relations
Content dissemination