Curating content is an inevitable subject for marketing teams to attract and retain customers. Content creators around the globe comply with such demands for this very reason. It has a positive influence on everyone, allowing the desired goals to be achieved in various sectors. Client consultancy is considered supreme as it identifies and expresses a […]
Why you should measure the success of your thought leadership strategy?
There are several companies that are striving to identify the efficacy of thought leadership and identifying the efforts along with business outcomes. In a recent study, it was inferred that 74 percent of those people who publish thought leadership do not have a strategy linked to the sales in future. One of the apparent reasons […]
Tone of voice in crisis communications – tips to get it right
It is difficult to maintain a proper tone of voice in the process of communication. It is imperative to be cautious on what to speak and how to go on with it and at the same time it should be natural. We have to be sincere and transparent and at the same time, there are […]